Case Study: Rebranding Baldapalooza

April 26th 2017

An in-depth look at our latest rebranding project for Baldapalooza, a non-profit with an inspiring mission.


What is Baldapalooza?

Baldapalooza is a non-profit organization with a mission to raise funds to help Idaho's children fighting life-threatening illnesses, build awareness, and create a magical, memorable experience for the community. Baldapalooza is primarily known throughout the Treasure Valley as the only "family friendly" music festival, but their organization is so much more than that—and we can't wait to see what they have in store for us next!



A Complete Rebranding

When Baldapalooza reached out to us, it was out of a desire to not only update their website, which was barely limping along, but to completely refresh their brand, including redesigning their logo, messaging, and more. They wanted their brand to appear more mature and professi…

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